Social Marketing Report 2018

Start Spreading the News

We continue to refine and improve our Military Officers Association - Sarasota Chapter (MOAS) social marketing effort. This augments our Web Site, the Breeze Newsletter, email notifications, phone calls, and face to face communication. It helps us to recruit younger officers who often make extensive use of social marketing systems.

Telling The Troops
We operate on the time honored military communication system of telling the troops, then telling them again, and then telling them again. And again. Our social media amplifies the word we spread with the Breeze, on the Web Site, by email, and events.

We continue to try to engage our membership. Facebook, Twitter, LinkedIn, and Pinterest encourage members to interact with and post information to our pages. They enable upward communication, from our members to other members and the leadership of the Board.

We post information on our Blog which members can find from our Web Site and social media sites. The address is which forwards to Here we publish an unlimited number of photos, notices and stories. We also publish The Breeze and other MOAA events.

We post many many photos on the blog and social media. Some of the photos are directly on the blog, while there are links in most posts to many more photos in Google Photos. 
If you are active on Facebook, LinkedIn, Twitter, or Pinterest please friend or link with us and contribute content to the site. We are always interested in content or photos so you can also email them to me and we will post them. Or you can post directly to our Facebook, LinkedIn, Pinterest, or Twitter pages.

The systems below encourage communication among our members and potential members. We communicate to our members, but on these systems they can also communicate with us. The addresses of our pages are:

Blog which forwards to 





Web Site

We use the email address

More about our systems at:

Send us your photos and/or stories to and we will post them. And you can post directly to our Facebook, Twitter, LinkedIn and Pinterest sites.

General Mattis Talking to the Troops


Florida MOAA has a similar social marketing effort. Their addresses are below.

Web Site


National MOAA has a similar social marketing effort. Their addresses are below. They alos maintain a video channel.

Other DOD agencies and each service are also developing their own social marketing systems. You can find them easily with a google search. A few select addresses below:

Social marketing is a free way to get out the word. It is growing rapidly, especially with younger officers. Please help us to build the content on these systems.

Craig Hullinger

More about our Social Marketing efforts at:

Communique - Florida Council of Chapters

The latest issue of the Communique from the 
MOAA Florida Council of Chapters can be read at:

More about the Council at

Happy Holidays, Merry XMAS and Happy Hanukkah

Happy Holidays, Merry XMAS and Happy Hanukkah

Peace on Earth, Good Will to All

Vietnam XMAS Eve

Twas the Night Before Christmas,
When all through the House
The Creatures were stirring
and shooting up the place

On Christmas Eve 1969 I arrived in Vietnam. It was gently raining. A very large hill loomed inland over the Danang airport swathed in bright perimeter lights like a halo in the mist. It was impressive and beautiful and frightening. There was a great deal of firing and flares from the hill and some of the new guys thought we were under attack. 

We ran into a large building, One Marine shouted, "They're really getting hit up there. Take cover!"

I moved to the Hill - Hill 327 a month later and found out that there had been no attack. It was simply a "lighting it up" impromptu firex to celebrate Christmas. Of course no one would openly admit that. You could fire at noises or sounds, so the troops were firing on Christmas eve at numerous noises and sounds.

Nice and impressive fireworks.

Merry Christmas to all, and to all a good night.

Photos source: 1970 Vietnam

Dec 12 Meet and Greet

Click to see more photos:

Meet and Greet 
December 12 Wednesday
5:00 to 7:00 pm
1700 to 1900

No Reservations. You can bring guests.  We look forward to seeing you at the O'Club of the Day.

Spread The Good Word

You tell the troops, then you tell them again, and again, and again.  And then tell them again. Tell them often and in many different ways. 

And of course a good leader also listens to his people.  Excellent Communication should be both ways.

__Sarasota MOAA Sites

Web Site____



    Florida MOAA Sites
Web Site____

__National MOAA Sites




The Council Communique

Meet and Greet Dec 12 Wed

Meet and Greet 
December 12 Wednesday
5:00 to 7:00 pm
1700 to 1900

No Reservations. You can bring guests.  We look forward to seeing you at the O'Club of the Day.

Gala Dec 9

I look forward to seeing everyone at the 36th Annual Military Ball on December 9th. It is a time for me to step down as president and thank everyone for a wonderful and eventful year. It is your opportunity to meet the 2019 officers and directors of your chapter. Come dine, toast, sing and dance with your friends and say a fond farewell to Michael's On East, as we move on to the Bird Key Yacht Club next year as our luncheon venue.

Brian McCarthy

December 2018nBreeze

Greetings MOAS Member!!

Attached is your December 2018 issue of the MOAS monthly newsletter, The Sarasota Breeze, as well as a separate Reservation Form for you to use when making your reservation for our Annual MOAS GALA  on Sunday December 9, 2018 at Michael's on East.  The details of our upcoming December GALA  are included in the attached reservation form and include toasting, awards, and our change of command ceremony with the induction of our 2019 Officers and Directors and after-dinner  dancing to the music of La Croix. We hope you can make it!!

And, don't forget the December Meet & Greet, at our usual Marina Jack's place, this time from 5-7PM to take better advantage of Happy Hour pricing.

As usual, we hope you enjoy this issue—and ask that you let us know if you have any suggestions for future issues.

Thanks and have an enjoyable Sarasota December featuring the very best of the Holiday Season and followed by the happiest beginning of the New Year!!!

As always, Thanks for your support!!

Your MOAS Breeze editorial staff!!