Social Marketing Report 2018

Start Spreading the News

We continue to refine and improve our Military Officers Association - Sarasota Chapter (MOAS) social marketing effort. This augments our Web Site, the Breeze Newsletter, email notifications, phone calls, and face to face communication. It helps us to recruit younger officers who often make extensive use of social marketing systems.


Telling The Troops
We operate on the time honored military communication system of telling the troops, then telling them again, and then telling them again. And again. Our social media amplifies the word we spread with the Breeze, on the Web Site, by email, and events.


We continue to try to engage our membership. Facebook, Twitter, LinkedIn, and Pinterest encourage members to interact with and post information to our pages. They enable upward communication, from our members to other members and the leadership of the Board.


We post information on our Blog which members can find from our Web Site and social media sites. The address is sarasotamoaa.us which forwards to sarasotamoaa.blogspot.com. Here we publish an unlimited number of photos, notices and stories. We also publish The Breeze and other MOAA events.


We post many many photos on the blog and social media. Some of the photos are directly on the blog, while there are links in most posts to many more photos in Google Photos. 
 
If you are active on Facebook, LinkedIn, Twitter, or Pinterest please friend or link with us and contribute content to the site. We are always interested in content or photos so you can also email them to me and we will post them. Or you can post directly to our Facebook, LinkedIn, Pinterest, or Twitter pages.


The systems below encourage communication among our members and potential members. We communicate to our members, but on these systems they can also communicate with us. The addresses of our pages are:

Blog sarasotamoaa.us which forwards to sarasotamoaa.blogspot.com 

Facebook facebook.com/SarasotaMOAA
 
LinkedIn linkedin.com/in/sarasotamoaa
 
Twitter twitter.com/SarasotaMOAA
 
Pinterest pinterest.com/sarasotamoaa

Web Site sarasotamoaa.com
We use the email address sarasotamoaa@gmail.com
 
More about our systems at: socialmarketingmoas.blogspot.com

Send us your photos and/or stories to sarasotamoaa@gmail.com and we will post them. And you can post directly to our Facebook, Twitter, LinkedIn and Pinterest sites.



General Mattis Talking to the Troops

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Florida MOAA has a similar social marketing effort. Their addresses are below.

Web Site  moaafl.org
Newsletter moaafl.org/Communique
Facebook Facebook.com/Florida-Council-of-Chapters-1325670384138105/


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National MOAA has a similar social marketing effort. Their addresses are below. They alos maintain a video channel.
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Other DOD agencies and each service are also developing their own social marketing systems. You can find them easily with a google search. A few select addresses below:
 
facebook.com/DeptofDefense
facebook.com/USarmy
facebook.com/USairforce
facebook.com/USNavy
facebook.com/UScoastguard
facebook.com/marinecorps
marines.dodlive.mil

Social marketing is a free way to get out the word. It is growing rapidly, especially with younger officers. Please help us to build the content on these systems.



Craig Hullinger sarasotamoaa@gmail.com

More about our Social Marketing efforts at:

socialmarketingmoas.blogspot.com